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Canada retail sales: what the retail trade report shows and how it moves the loonie

Canada retail sales is Statistics Canada's monthly measure of what stores, car dealers and other retailers sell, published as the retail trade report. It is a direct read on household spending, and a surprise can move the Canadian dollar, often through the early estimate for the following month as much as through the main figure.

By Mike. Explanation updated 2 Oct 2026; the dates and moves below update with the research.

Canada retail sales in short

Next release
Not on our calendar yet. It appears once the date is confirmed.
Published by
Statistics Canada
When
Monthly, about seven to eight weeks after the month it covers, at 8:30 in the morning Ottawa time. That is 14:30 in Amsterdam for most of the year, and 13:30 in the few weeks when Canada and Europe have changed their clocks on different dates.
Impact
Medium: it moves the currency when it surprises
The line read first
Total sales on the month, then core retail and the advance estimate
Core retail
Sales without gasoline stations and fuel vendors, and without motor vehicle and parts dealers
Covers
The month two months back, so the September report holds July

What is in the Canada retail sales report

The Monthly Retail Trade Survey collects sales from a sample of retailers across Canada, by industry and by province. The headline is total retail sales on the month, seasonally adjusted and in current dollars.

Because the headline is in dollars, it rises when prices rise. Statistics Canada also gives sales in volume terms, with the price effect taken out.

Core retail sales leave out gasoline stations and fuel vendors and motor vehicle and parts dealers, the two parts that swing most with fuel prices and car sales. The report also splits sales into nine subsectors and gives the share sold online.

Each release carries an advance estimate for the month after, built from the survey responses received so far. Statistics Canada says it will be revised.

Why Canada retail sales move the Canadian dollar

Household spending is a large part of the economy, and it shows whether consumers are holding up under the rates the Bank of Canada sets. Firm sales make a higher rate, or fewer cuts, more likely; weak sales point the other way.

The report comes late, about seven weeks after the month. That is why the advance estimate for the more recent month often gets as much attention as the main figure.

Oil shows up here too. When gasoline prices jump, sales at gasoline stations rise in dollars without anyone buying more fuel, which is why core retail and volumes are the better guide.

How to read Canada retail sales against the forecast

Start with the headline against the forecast, then look at core retail. A headline lifted by fuel or car sales says less than a rise in core retail.

Then check volumes. Sales up in dollars but down in volume mean people paid more and took home less.

Read the advance estimate with care. It rests on part of the survey, so the full figure a month later can differ.

What the Canadian dollar did on the last release days

Our calendar keeps the exact time of each release since 16 September 2026. The first Canada retail sales after that date will show here with the Canadian dollar's move around it.

For scale: on an ordinary day the Canadian dollar moves 0.16% against the basket from one London opening to the next, either way, on average over the 250 trading days since 14 Oct 2025.

The forecast, the figure itself and what it changed in our view of the currency are in the app, next to the research.

Questions about Canada retail sales

What time are Canada retail sales released?

At 8:30 in the morning Ottawa time. In Amsterdam that is 14:30 for most of the year and 13:30 in the weeks when Canada and Europe change their clocks on different dates.

What is core retail sales in Canada?

Retail sales without gasoline stations and fuel vendors and without motor vehicle and parts dealers. Those two swing with fuel prices and car sales, so core retail gives a cleaner view of everyday spending.

What is the advance estimate of retail sales?

An early figure for the month after the one being reported, published in the same release. It is based on part of the survey responses and is revised when the full figure comes out a month later.

Why does the Canada retail sales report come out so late?

Statistics Canada collects the survey through the month after the reference month and publishes the volume estimates about 52 days after that month ends. The advance estimate is there to close part of that gap.

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